Greenbelly
Packaging Design & Visual Identity for Technical Performance Nutrition.
Greenbelly produces high-calorie, ready-to-eat meal bars for endurance sports and outdoor adventures. The rebrand repositions the company from a traditional hiking snack to a premium performance nutrition brand, drawing inspiration from technical outdoor equipment and contemporary editorial design.
The identity is built around clarity, hierarchy, and functionality. Nutritional information becomes the primary visual element, organised through a structured typographic system reminiscent of technical specifications. Distinctive accent colours differentiate flavours while maintaining a cohesive brand system. The result is packaging that feels precise, functional, and built for demanding environments.
